Networking can sometimes be downright unfulfilling – or terrifying if you aren’t inclined to striking up conversations with strangers. I’ve attended hundreds of events and one thing I’ve learned about the art of networking is that it matters. It’s actually a pretty big deal. How else can you expect to meet people who can offer mentorship, personally help with your business and ideas, or at least put you in touch with the someone who can?
But in a world of exchanging business cards and forced small talk, TRENDVancouver is anything but your typical networking event.
It's the first ever event that combines boutique shopping with business networking opportunities by bringing together 35 carefully curated vendors. The business-suit woman, the new mom looking to start working again, and the entrepreneur who needs a little extra push, are all going to walk away with something of value.
TRENDVancouver is focused on catering to what co-founders Shannon Lorenz and Christina Petry have dubbed “the modern day woman”- someone both stylish and business-savvy. For this reason, they have established partnerships with a range of vendors, including The Juice Truck, BCBGMAXAZRIA, Fine Finds Boutique, Urban Barn and Lash Fabulous.
Event participants will have the opportunity to peruse retail pop-ups, enjoy a beauty treatment or relax at the Sparkling Hill Resort bar.
Local celebrity and style icon, Fiona Forbes will be co-hosting the event with a number of well-known Vancouverites including, Matthew McCormick, who was recently named 2016 Designer of the Year by Western Living.
“We really thought about what the modern day woman would be looking for in an event and broke it into five categories: style, wellness, beauty, connection, and home,” explains Lorenz. "We also have a Mentor Lounge because we wanted to make sure there was stimulating conversations coming from the event.”
And maybe therein lies the difference between this event and one of the many, many others in Vancouver. With five categories highlighted under one roof, surely you’re going to walk away with an applicable skill, an outfit for the office, or a kickass new contact in your phone.
“More than anything, this is an intimate experience to make awesome female connections,” says Petry.
Whenever I feel like I'm dragging my feet to a networking event I always try to keep one thing in mind: could this be the one?
We've all heard of six degrees of separation, the theory that contends you are just six introductions away from any other person on the planet. To think that we are bound to everyone by a trail of six people, any one of whom could change our life – isn’t that’s worth networking for?
Or, in the case of TRENDVancouver, at the very least show up and shop your heart out.
Admission is $25 with $5 per ticket benefitting Dress for Success Vancouver - a non-profit organization that empowers and supports women in both work and in life.
Black and White photo
Photograpy-The Collective You @thecollectiveyou
Makeup, Hair & Styling for Shannon & Christina - Red Carpet Ready by Christina @rcrbychristina
Clothing-Fine Finds Boutique @finefindsboutique
Photography-Ainsley Rose @ainsley_rose
Makeup: Anna Riese of La Biosthetique Canada @annariese @labiosthetiquecanada
Hair-Red Carpet Ready by Christina @rcrbychristina